Instead of being a main focal point of the email, like a hero image, they are more often subtle and complementary to the other content in the campaign. What are background images? (And what’s the point?)īackground images are images that are applied to the background of, or behind, an element. They’re unexpected and add another dimension to your design, making your emails “pop.” When done well, they make your email feel like a million bucks but are incredibly easy to pull off. Enterprise Plan Boost collaboration and drive resultsĮmails can feel a bit predictable with an image here, a block of text there… One way to liven up the subscriber experience? Background images.Litmus Plus Automate testing to ensure quality.Litmus Basic Build error-free, effective emails quickly.All Plans See solutions for companies of all sizes.
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